Business Analytics (BA) arises from the need for decision makers to obtain more accurate information so that they can make better decisions. Optimally implemented BA solutions produce dashboards that display summaries, benchmarks, comparisons between actuals and standards/targets, data correlation, alerts, recommendations, and anomalies.
Essentially everything that creates better awareness and insights of the customers’ business for operational and strategic decision making. Ideally, the data sources for BA are available in the data warehouse for convenience and speed, although we can always integrate data from disparate sources.
